Armagnac and Calvados, France’s Lesser Loved Tipples Hope to Match Cognac’s Asia Boom

Le chai à Cognac (Photo credit: P@ti16)

Cognac currently accounts for 67 percent of French spirit exports, but rival digestifs and eaux-de-vie are seeking to seize more of that market and offset slumping domestic sales as France’s population becomes increasingly abstemious.

Armagnac and Calvados, France’s Lesser Loved Tipples Hope to Match Cognac’s Asia Boom | FrenchNewsOnline.

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Raise your glass to l’Apéritif à la Française!

English: Aperitif before dinner in the garden. Français : Apéritif du soir dans le jardin. (Photo credit: Wikipedia)

The French have a festive and convivial tradition of gathering before a meal to share a glass of wine, cocktails and savory small dishes. It is the Apéritif. Originally conceived to “whet the appetite” before dinner or lunch, the Apéritif is part of the famous French gourmet meal which was added in 2010 to UNESCO’s Intangible Cultural Heritage of Humanity list.

via An easy-going French tradition: raise your glass to l’Apéritif à la Française! – French Food in the US

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