Rebranding Destination France

English: Eiffel Tower Deutsch: Eiffelturm Fran...

English: Eiffel Tower Deutsch: Eiffelturm Français : Tour Eiffel (Photo credit: Wikipedia)

What images do La Marianne, The Loire Valley and Gewürztraminer bring to mind? Probably none, unless you were born in France or spent significant time here. But this trio forms the new mantra of tourism ministry chief Frederic Lefebvre. He wants visitors to spend more time in France and could soon be in a town near you with the following message: There is more to see in France than the Eiffel Tower and the picturesque urban sprawl around the monument’s base.

via Rebranding destination France | Les blogs.

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